AI isn’t just changing how people search, it’s changing how they shop. With ChatGPT Shopping, OpenAI is introducing a new way for consumers to discover and compare products. Instead of scrolling through crowded Google results or...

How to Use Call Tracking and AI to Optimize Google Ads Campaigns If you're running Google Ads without call tracking, you're missing a critical piece of your conversion data. And if you're not using AI to analyze those calls, you're leaving insights, and revenue, on...

A Guide to Cookieless Marketing, Data Ownership, and Smarter Attribution First-party tracking is becoming one of the most important tools in digital marketing as businesses prepare for a cookieless future. With privacy regulations increasing and third-party cookies...

One of the biggest advantages of combining call tracking with AI is the ability to feed verified call conversions back into Google Ads. With proper setup, you can: Send offline conversions (like booked appointments) into your Google Ads account Improve Smart Bidding...